“My sense is that it adds one more dimension to the customer’s purchasing decision,” he says. “It’s a very, very small price to pay, and the cost in lives and livelihood could be huge.”Īnd for Rennie’s customers, it’s another reason to choose Wood Wood Toys. “It’s a couple of pennies an order,” says Rennie Wood, owner of Ontario-based toy business Wood Wood Toys, which recently began using the app. This makes it easy for entrepreneurs to remove estimated carbon emissions from order shipments while providing crucial peace of mind to sustainability-focused customers. Thanks to Planet, a new app from Shopify, merchants can now offer carbon-neutral shipping for a reasonable fee of between 3.5¢ and 15¢ per order. One of the most impactful changes that a business owner can make is to their shipping, something that accounts for nearly 3% of global carbon emissions. In fact, 48% of small businesses powered by Shopify engage in at least one environmentally sustainable business practice, while another 40% are interested in engaging for the first time. There’s no question that brands want to be more sustainable.
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